2026 TRICON Garage Content | Full Creative Direction

The Goal → refine what worked and improve what didn’t.

Following a championship season where we saw TRICON take itself to new heights (13 wins, most ever laps led, NCTS champions), we wanted to stay true to what worked while also improving on the little things. With a new driver lineup and multiple all-star trucks for the season, putting more emphasis on our paint scheme unveils and driver announcements became top priority.

One of our main changes was to trend away from larger, text-focused graphical elements, and instead look to make our graphics more art-heavy. More social graphics featuring multiple cutouts and photo collages filled our space, along with a new method of photo treatment that helped us to combine differently-lit photos into the same composition. Dynamic lighting in the race posters and graphics also became a point of emphasis, with a strong backlight (typically a setting sun) became a core element and helped make the compositions come to life. Here’s that work:

Social Graphics | Graphics throughout the season highlighting various drivers, milestones, stats and announcements.

2026 New and Returning Driver Announcements | Graphics and content centered around our new/returning driver announcements.

Race Day Posters | Tune-in graphics created to showcase the vibe and environment of each track the team visits.

† Charlotte II, Martinsville posters designed by Jon Palmeri

2026 Chase Branding | Special graphics and photos to represent the revised Chase format for the NASCAR postseason.

Truck/Sponsor Announcements | Graphics showcasing new sponsorships and paint schemes on the trucks.

Apparel Releases | Custom graphics to promote our illustrated t-shirt and merch designs.

Live Race Graphics and Animations | Custom graphics and animations for race day accomplishments like victories, stage wins, and new leaders.