2025 TRICON Garage Content | Full Creative Direction

The Goal → refine what worked and improve what didn't.

The past season saw TRICON’s social media hit new highs and attempt new things, and with that, we wanted to keep pushing forward to create and innovate in the NASCAR creative space. After capturing a structured visual direction in 2024, we wanted to see how far we could branch out in style while still keeping our core look at heart. We started off the jump with a drastic change during our driver announcements, where we used photo-first designs, unique apparel and lifestyle/magazine looks to create driver unveil content that felt fresh and new.

That initial jump helps us capture what we wanted out of the season: fresh ideas, bold type, and the additions of more red and blue (from the sky) as visual elements. Throughout the season, I improved on the look of our type with the introduction of a new accent font (Aston Script Bold), as well as honing in my skills with lighting and color treatments and compositing images together. With all of this, we gained more impressions than ever on our big content pieces such as race win graphics, race posters, and of course, our championship graphics. Here’s that work:

Social Graphics | Graphics throughout the season highlighting various drivers, milestones, stats and announcements.

Best of the Best | My favorite three graphics from the 2025 Regular Season

2025 Re-Signed and Returning Driver Announcements | Graphics and photos promoting our new and returning drive lineup.

Race Day Posters | Tune-in graphics created to showcase the vibe and environment of each track the team visits.

† Atlanta, Homestead, Indianapolis, and Martinsville II posters designed by Jon Palmeri

Fire Suit Unveils | Series of graphics to highlight the details and look of our 2025 driver fire suit designs.

2025 Playoffs | Special graphics and photos to represent the NCTS Playoffs and driver accomplishments.

Truck/Sponsor Announcements | Graphics showcasing new sponsorships and paint schemes on the trucks.

Apparel Releases | Custom graphics to promote our illustrated t-shirt and merch designs.

Live Race Graphics and Animations | Custom graphics and animations for race day accomplishments like victories, stage wins, and new leaders.

Social Banners | Different social media headers/banners meant to showcase different in-season achievements and parts of the schedule.

Corey Heim x Safelite Recap | Dynamic slideshow that highlighted stats and achievements by Corey Heim in the first two seasons with Safelite.

ABC Paint Scheme Surprise | Dynamic slideshow that showcased TRICON’s story with Larry Pettet and our surprise paint scheme for Tanner Gray’s IRP truck.